http://www.kevinholtsberry.com/kh/2007/06/29/judging-a-book-by-its-title/ a diary of sorts Mon, 07 Dec 2009 14:29:04 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.kevinholtsberry.com/kh/2007/06/29/judging-a-book-by-its-title/comment-page-1/#comment-3339 Nara Mon, 02 Jul 2007 21:47:10 +0000 http://kevinholtsberry.com/kh/2007/06/29/judging-a-book-by-its-title/#comment-3339 This is how we market these days ! From Ward Churchill to Ann Coulter & Jonah we have somehow managed to stop talking to the other side. Jonah, who I consider a reasonable man for the most part, with this title, has at least one less buyer. But then again, politically, we live in the era of Karl Rove and you first need to shore up your base. Jonah with his celebrity will sell a lot of books . The Corner will hype it and so will talk radio. But he is not going to change one mind. If that was his intent he should have chosen a different title. This is how we market these days ! From Ward Churchill to Ann Coulter & Jonah we have somehow managed to stop talking to the other side. Jonah, who I consider a reasonable man for the most part, with this title, has at least one less buyer. But then again, politically, we live in the era of Karl Rove and you first need to shore up your base. Jonah with his celebrity will sell a lot of books . The Corner will hype it and so will talk radio. But he is not going to change one mind. If that was his intent he should have chosen a different title.

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