One day on a whim I signed up for Fudha. What is Fudha?
Fudha offers discounts from the best locally-owned restaurants in Columbus, donating revenue from every meal to support families served by the Mid-Ohio Foodbank.
Most of the offers haven’t really grabbed my attention but as we got close to Thanksgiving I saw that Piece of Cake had an offer for half off their pies. This sounded like my kind of deal. So I went ahead and ordered.
Then the family was hit but the messenger of death. About the time I was supposed to pick up my made from scratch white chocolate banana cream pie I was sipping water and eating toast having nearly died (OK, not really but still). When Piece of Cake called worried that I wasn’t going to pick up my pie I told them I wasn’t going to be able to make it.
Sadly, they were going to be closed over the Holiday and my pie would not make it if I didn’t pick it up that afternoon. I had to explain that I had already paid for the pie through Fudha but there was no way I was going to be able to pick it up.
The very nice person on the other end, however, asked me to hold. When she came back she told me that I could still use my coupon the next week. Call back and place your order and you can still get your pie for half price.
The next week I promptly did so and went to pick up my pie the next day. It was delicious! The whole family loved it.
In business school this is what they call “Customer Service.” Despite the fact that so few companies believe in it anymore this is a great way to build loyal and devoted customers.
The nice folks at Piece of Cake understand this and so now if I want some pie or cake guess who the first people I am going to call?